Most Creators Will Vanish in 2025. Here’s How to Make Sure You’re Not One of Them.
5 moves to make sure you keep growing, keep selling, and stay visible no matter how the platforms shift
The hard truth: Most creators will vanish
Let’s have a brutally honest moment.
Most of the creators you see flooding your feed today?
In 3 years, they’ll be gone.
Not because they weren’t talented.
Not because they weren’t “consistent.”
But because the platforms they bet everything on shifted under their feet, they had no safety net.
Right now:
Instagram’s reach is tanking for smaller accounts (another quiet algo tweak last month poof, 70% drops overnight).
YouTube is literally feeding your videos to train its own AI, which might keep people on YouTube but not necessarily on your channel.
Big creators are already seeing their ad deals tighten because AI + creator saturation is driving rates down.
It’s wild.
We’ve entered a creator economy where the very platforms that grew you can easily outgrow you, replacing your ideas with machine mashups.
(Yeah, I know that stings a bit. But ignoring it won’t pay your bills either.)
Why most creators are totally unprepared
You know how many creators are one algorithm change away from collapse?
Try 80% maybe more.
They never diversified.
They never moved their audience to a channel they owned.
They don’t have multiple small offers that keep cash flowing if affiliate deals dry up or brand budgets shift.
So when platforms pivot (and they always do), these creators panic.
Their reach tanks.
Their sponsorships vanish.
Their confidence nosedives.
Some blame the audience.
Some blame themselves.
Most just quietly disappear.
The tiny group of creators who survive and thrive
Meanwhile, there’s a smaller, savvier group that continues to win.
They’re not immune to platform shifts; they’re just prepared for them.
They have an email list.
They’ve turned followers into fans and fans into buyers.
They create tiny products or workshops that pay them directly no brand gatekeeper needed.
They use AI to work smarter, but never outsource their trust or voice.
They’ve thought about “what if Instagram or TikTok bans me tomorrow?” and built a cushion.
They are the resilient creators.
And I want you to be one of them.
5 steps to future-proof your content (so you’re not just another cautionary tale)
1. Build your off-platform home today, not tomorrow
If your entire business lives on Instagram or TikTok, that’s like renting an apartment where the landlord can evict you any second.
Even a simple landing page + freebie that pulls people to your email list changes everything.
A list of 1,000 engaged readers is worth more than 100,000 ghost followers.
(I started with a crappy one-page PDF checklist.) It wasn’t fancy, but it built the bridge to my OWN list, not Zuck’s.)
2. Stop posting to just get “likes” create to build trust & belonging
Most creators just pump out tips, hoping to go viral.
That’s like dating by shouting your resume from across the bar.
Trust is built through
your stories (even small ones)
your behind-the-scenes fears and wins
Your actual process (not generic “5 ways to show up!” fluff)
When people trust you, they’ll:
Buy your stuff
Join your list
Follow you anywhere
3. Get paid before you feel “ready.”
Creators keep waiting for 10k, 50k, and 100k before launching anything.
Meanwhile, smaller creators are putting out $9 PDFs, $47 templates, and $200 consult calls and stacking cash while they grow.
The first product is the scariest; after that, it’s just business.
4. Use AI but keep your human voice intact
AI is like electricity.
If you’re NOT using it, you’re wasting hours.
But if you let it write soulless copy, people will sense it’s not you.
Use it to draft outlines, brainstorm, and repurpose, not to erase your personality.
Because in an AI-saturated world?
Human connection will be your strongest asset.
5. Build multi-platform habits, even small ones
You don’t need to be on every app 24/7.
But drop breadcrumbs:
Cross-post tweets to LinkedIn
Take a newsletter snippet to Instagram
Turn a story into a short video
So if one platform tanks, your people still see you elsewhere.
What you can do today
This isn’t just “good to know.”
This is do it now, so your future self doesn’t freak out when Instagram pulls a rug next month.
3 moves you can make today before you sleep
1. Start your off-platform hub.
Sign up for a free Substack/Beehiiv/ConvertKit account.
Write ONE LINE:
“Hey! I’m building a private place where I can share the good stuff — beyond the apps. Want in?”
That’s your start. (You can tweak the fancy welcome later.)
2. Sketch your tiny paid offer.
What’s something people already ask you for?
A quick PDF? A short template? A 20-minute mini-session?
Write it down, price it.
You don’t have to launch it today; just give it a name and price. That’s your seed.
3. Tell a trust-building story on your main platform.
Not just a tip. A small story.
“Yesterday a client told me ____ and it reminded me why building ____ matters.”
Personal + imperfect beats polished advice every time.
Tiny today moves = massive safety net later
Most creators stay stuck in “one day.”
But one day only comes if you start today.
So pick one.
Do it now.
Reply and tell me which, and I’ll cheer you on (and probably give you a little tough love too).
PS want to shortcut the slow learning curve?
I opened up a few private intensives this month where we map out:
Your platform risks
Your first or next product
Your email trust plan
So you’re set up to weather any future storm.
If you want the details, hit reply, and I’ll send you all the info.
BEFORE YOU GO…
Want the exact headlines that got me featured, went viral, & sold products cold?
Because if they’re not clicking, they’ll never buy.
That’s why I built The Viral Headline Vault it’s my private collection of
✅ 25+ headline formulas
✅ 50+ swipeable real examples from my viral + featured posts
✅ The Emotional Trigger Grid, pre-publish checklist & testing system I use every week.
This is the same system that got me:
Featured by Medium’s editorial team
Multiple viral posts on Substack
17,000+ clicks in 60 days (no ads)
My first $800 product sales page with zero funnel
LIMITED LAUNCH: just $3.99.
Once it’s everywhere, I’m pulling it or raising the price.
Grab The Viral Headline Vault ➔
And watch your next post actually take off.
THIS IS A USE-IT-TODAY, SEE-IT-WORK-TOMORROW KIND OF TOOL.
If you implement just 30% of what’s inside this vault, your next headline will not look the same.
And your next post? It might just be the one that finally pops.
Or go all-in: Become a Paid Subscriber
If you’re serious about growing as a writer & creator, not just dabbling, join my insiders.
✅ You’ll get every product I’ve ever created (including the Vault)
✅ Plus, every future product I make, forever, for free
✅ 2 deep-dive strategy newsletters every week (never public)
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All for $3.99/month.
👉 Join as a Paid Subscriber ➔
This is where we build your visibility, trust, and sales system together.
✅ Done.
This way, your full newsletter stays 100% the same, and you just paste these CTAs at the end so it naturally drives sales on the two offers you care about most right now.
Your move
Most creators will wait, keeping hoping for a viral video to save them.
Then blame luck when it doesn’t happen.
You?
You’re smarter than that.
You’re going to build your audience, your trust, and your income in a future-proof way.
Talk soon,
Meena Rohith.
The one page checklist is a good move.
Something quick to produce but gives your readers something to look at to gauge what type of subject matter they can expect from you once you scale it up.
Thanks Meena this post really has a lot of actionable advice and definitely I will take action